Good Clothes for a Good Cause

Good Clothes for a Good Cause

 

Ivory Ella. Their slogan is, “good clothes for a good cause”, and they are doing just that. They’re giving people a chance to help a very charitable organization to save almost extinct animals.  Ivory Ella is an online clothing store that believes in saving the elephants.  Ivory Ella works with Save the Elephants, an organization specializing in wildlife conservation of elephants. Ivory Ella sells clothing and accessories, and donates a portion of the proceeds to the nonprofit organization.  So not only are they saving elephants, they are doing it in a fun a fashionable way!  

Named after Ella, an elephant in Amboseli National Park, the company donates to end ivory trade and preserve elephant ivory. How are they saving elephants? 10% of Ivory Ella‘s net profits go to SavetheElephants.org, making Save the Elephants (STE) the center of their focus. Just 4 weeks after launching the Ivory Ella website, founder, Jacob Castaldi gave STE a $30,000 check! Ivory Ella is also a very special clothing store because they have only had the growth of their store by only social media.  Ivory Ella also focuses on preventing ivory trade (illegal trade of the ivory tusks of the hippopotamus, walrus, narwhal, mammoth, and most commonly, African and Asian elephants.) The effect on the elephant population is evidence the trade is harmful. Most elephants are killed to take their tusks, but more elephants are being killed than produced. There was once a population of over a million elephants, now there are less than half a million elephants left! Ivory Ella‘s efforts to help save the elephants is creating incredible progress. Ivory Ella raised about $100,000 for STE already and the numbers are already increasing!  

What I feel everyone in my generation needs to understand is that extinction is forever. Once we lose animals, there is no going back. We will be teaching our children what these were, not taking them to a zoo or an aquarium to show them what they are. These shirts, although they look adorable, are trying to help give these animals a fighting chance. To help prevent the loss of yet another animal to the cruel word of extinction. The message that Ivory Ella is trying to convey with these shirts really means a lot and touched me when I realized what it was. I am an animal lover, and the fact that there are people out there willing to help an animal fight extinction is so admirable. I really am inspired by this company and cannot wait to buy my very own Ivory Ella shirt. Ivory Ella has helped start saving elephants from extinction, and hopefully they can keep saving them for years to come to ensure that not only the elephants don’t become extinct, but that they never become endangered again.